Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

Cross Pens Make Outstanding Gifts

If you need a special gift for a special occasion, birthday, graduation or special holiday gift; consider the gift of a Cross Pen.

It can be hard to find a good gift for a graduate. A Cross Pen will make an outstanding gift for the graduate that is just going forth into the professional world. First impressions are everything on job interviews and when networking. Having a really nice pen to take down important names, numbers or notes just looks more professional than a leaking, blotting cheap pen.

You can further personalize your gift of a Cross Pen by having it engraved. People tend to keep specially engraved gifts for years upon years. Cross pens can be refilled and used again and again so the engraved gift you give will be useful forever to your pen recipient.

If you need a special gift for your Dad for Father’s Day, consider a Cross Pen with a special message. If your father has retired, the pen will still come in useful for jotting down notes, signing necessary documents and even just writing checks to pay the bills. Choose a humorous saying that means something between you, a simple “I Love You” or his initials will all make great engravings for the pen.

Along with an engraved Cross Pen, you can make the gift complete with either a personalized portfolio to hold appointments (written with a Cross Pen of course); and add in a leather Cross Pen holder for the person that travels or is on the go. The holder fits right into a carry on bag, suit pocket or purse and keeps their Cross Pen neatly tucked away until it is needed.

Cross Pens are constructed to be high quality, non-leaking and always deliver a clean line. This attention to detail in their design has made Cross Pens one of the most recognized names for fine writing instruments around the globe. An engraved pen is an outstanding gift for your groomsmen or bridesmaids. You can have the special date you all celebrated together engraved on the pen and give each of your wedding attendants a special pen as a memento of their participation in your special day.

If you’ve been searching for a good gift and you want to get a special someone a gift that they can use for years to come, consider a personalized Cross Pen that lets them know that they are special to you and they are often in your thoughts, even when they don’t see you face to face.

Nokia Mobile Phones – A Breakthrough in World of Telecommunication

If a real breakthrough has been bought in the world of mobiles then its Nokia Mobile phones. They have marked the real beginning of breakthrough in mobile communicating with high performance mobile phones in the market. Their wide range of models for diverse class of people and budget groups suggests that the fact that Nokia never discriminates on the grounds of income and status. They create mobiles for all people and try their level best to input some really useful features in their lower end mobile phones. They have been successful to do that in mid range models and there are many mid range Nokia mobile phones which can give stiff competition to high end mobile phones of other brands.

Their latest is the N series and through this series of mobile phones Nokia has tried to enhance the lives of people to a great extent. These phones are called multimedia computers which are perfect blend of ergonomics and designing. Now one may think that Nokia mobile phones of high end models are quite difficult to use. On the contrary they are easy than one can think of. The easy to use phones have enhanced lives of people and now even end users can take the pleasure of using services like WAP, Bluetooth and alike.

When we talk of high end Nokia mobile phones we must talk about three features which is very common to all high end phones from this Finnish company. Input of all useful features, High sound quality and video calling facility. The features of Nokia N series or E series phones are always useful to one way or the other. You may not use them regularly but once you find their utmost need and the handset comes to your rescue.

The second feature sound quality of Nokia mobile phones is something you can swear upon. The built in speakers themselves gives so much quality sound what would be quality if you use accessories like Nokia Bluetooth Speakers MD-5W. The 3D sound effect and output of exact pitch of musical instruments while you play your favorite numbers is one of the qualities of Nokia mobile phones.

Most of the high end Nokia mobile phones have secondary VGA camera for video calling option. This is a very important feature of Nokia high end mobile phones and you will find this feature only in select models of other brands.

A Holiday in Turkey – Is it the New Spain?

Some four hundred thousand Brits now own holiday homes abroad, Spain has been the most popular of destinations over the past twenty years; it has however become very expensive and more than a little over developed in recent years.

As a consequence many have begun to look elsewhere for their ´place in the sun´. Turkey has seen a huge rise in interest both as a holiday destination and a place to invest in property, people who were astute enough to recognize it as a potential ´hotspot´ as little as eight years ago could have seen their property increase in value by as much as 500% in that time; and whilst Turkey too has seen a decline in demand during 2009, property values have not dropped in the more desirable Mediterranean resorts, (one such resort being Kalkan) to the degree they have in the likes of Spain.

The possibility of Turkey´s acceptance to the European Union has also fuelled speculation in the property market there, whether they will ever achieve acceptance (or indeed actually want to) is yet to be seen. This is the account of how I became one of those ´Brits abroad´: -

I first went to Turkey, rather reluctantly, I might add, on holiday in 2000, and was very pleasantly surprised at how green the country was, I had expected to find a dusty arid country, how wrong I was! I was also very pleasantly surprised at how warm and welcoming the Turkish people were; having holidayed in Greece for some years I had always believed the Greeks would be difficult to beat in their hospitality, the Turks did just that.

My wife and I returned some five years later, having booked a holiday in a very swish hotel on the Dalyan delta, we were disappointed six weeks before being due to depart, to be told by the holiday company that we could not go there as the hotel was having work done and that they, the holiday company, would not allow their guests to have what was not the perfect holiday experience. They told us to choose something else from the brochure and regardless of cost they would honour the price we had paid and even refund us if there was a difference. My wife had seen Kalkan but dismissed it due to the transfer time from the airport feeling that it would be too long, however, given the situation we decided that we would endure the two hour transfer (it turned out to be one and a half). We chose a villa holiday instead of a hotel and hit the jackpot!

Kalkan, we decided very quickly was an idyllic place to holiday and whilst walking down one of the narrow cobbled streets one evening to enjoy a pre-dinner drink stopped to look in an estate agents window (as I´m sure many of you have), before I knew it we were making an appointment with the agent to view some properties the following evening. Meeting that particular agent was yet another amazing stroke of luck, he was a charming intelligent man who´s English was impeccable.

The following evening arrived and I have to say that I personally was not too enthusiastic, as I believed that I was wasting valuable time, I never actually expected to be buying a house. The agent who we learned was called Kemal met us at the appointed time and took us to view the first property, which he had chosen as a possibility. It was an imposing four bedroom detached property with magnificent sea views and a swimming pool; it was newly built and was being marketed at £140,000. It was without doubt a lot of house for the money, however, there was an apartment block right along side it with twelve balconies all of which looked over the swimming pool, a serious privacy issue which immediately ruled that one out.

As we drove away from that villa Kemal asked, “what are you looking for, do you want detached?” I rather facetiously said ´of course´ (remember I had little or no intention of buying) “do you want a swimming pool?” ´ Well obviously!´ He then took us to another newly built in fact not completely finished villa, at what point my attitude changed I cannot actually say, I just knew it was going to happen! This villa again was a four bedroom detached with pool and panoramic views over the bay and astonishingly £15,000 cheaper! We left Kemal that evening feeling like excited school children, a couple of days later and a couple of telephone calls back to the UK to our bank manager and we were signing on the dotted line!

From thereon Kemal did everything we gave him power of attorney (not an easy decision to make with someone you have only just met) and he completed the deal, we became the proud owners of our own piece of paradise seven months later. The piece of paradise is called Villa Katmar, a vaguely Turkish sounding word? No just a combination of parts of our names.

Becoming a property owner in Turkey for us was a very easy and stress free experience, however, a WORD OF WARNING, not everyone we know had such an easy transition into becoming a Turkish villa owner! As in any country it depends very much on the people you deal with and applying a little common sense! I have to say we were very fortunate to have had that almost accidental meeting with Kemal; it could have been a very different tale had we done ´business´ with someone else.

If you are contemplating buying in Turkey then I would urge you to consider Kalkan and if you do then again I would have no hesitation in recommending Kemal Safyurek of Mavi Estates.